When you know how people perceive your company, you can begin to shape reputation, and take steps to ensure consumers know what sets your business apart.
#SIZE PERCEPTION DEFINITION HOW TO#
How to define brand perception: The core elements When customers are loyal to a brand, 66% will speak positively about it online, and 86% will recommend it to family and friends, improving the chances your company will grow. The perception consumers have of the iPhone creates a sense of pride for people who own one. Look at how people act when it comes to Apple and the iPhone. If your customers think highly of your brand, they’re more likely to become loyal to it. To help enhance perception, most customers will even do research, reading reviews, comparing options with friends, or chatting to sales people. People consider how they feel about a brand whenever they make a purchase or try to choose between competing products. This concept plays a significant role in the emotional connections you have with your consumers, and your chances of loyalty. It’s a general judgement of your company based on a customer’s experiences with you as a business. Brand perception definition: What is brand perception?īrand perception is the culmination of all a customer’s thoughts and feelings about your brand, products, and services. Let’s explore brand perception, and why it’s so important. The thoughts and feelings people associate with your company determine why consumers choose one product with identical features over another – every time. Around 77% of consumers admit to making purchasing decision based solely on brand name.īrand perception is one of the reasons why it’s so important to get your brand right in today’s competitive world.
You’re not the only consumer influenced by brand perception, either. Many of the choices you make, from which company to get your new dishwasher from, to which supermarket to visit, are related to your thoughts and feelings around the brand itself. If you evaluate your shopping habits through an objective lens, you’ll discover the majority of the products you buy are based on how you perceive a brand. Measuring brand perception regularly is how business leaders ensure they’re having the right impact on their audience. What is brand perception, and why does it matter? Representing a critical part of your brand identity, brand perception can influence everything from customer loyalty to demand.
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